What tools do I need to create a Lead Magnet?
The great news is that you can create a Lead Magnet for free! All you need is a text editor like Microsoft Word, Pages, Google Docs (Free), or Open Office (Free). You can download Creative Commons licensed Images from Flickr, and embed them in your Lead Magnet as long as you credit the creator.

How do I deliver my Lead Magnet?
There are many ways to deliver your Lead Magnet to your subscribers! Here’s they are:

  • You can provide a link to the lead magnet in your Introductory Email.
  • You can deliver it in an Autoresponder Series.
  • You can use a service like LeadPages to deliver it.
  • You can send them a link to a hidden section of your website.

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